Purpose Index™ Report

We have measured purpose since 2015. This year’s index covers 700 companies in 7 markets, with nearly 15,000 respondents – and the results prove that purpose is a verified competitive advantage for business growth.

Purpose-driven companies are strategically positioned to win. Through thousands of observation pairs correlating purpose with business impact, we can confidently conclude that purpose has clear, measurable effects on performance across all relevant metrics.

Finding the key to what makes a business truly purposeful has been a long process. Through extensive research we have isolated three interlocking dimensions that define a strong purpose: Trust, Vision, and Impact.

By addressing real issues for people, industries, and society, companies create lasting positive impact while continuing to grow. Purpose creates a positive loop, where everyone wins, including the business.

This report is brought to you by Lynxeye. As part of the Eve by Eraneos family, Lynxeye brings deep expertise in purpose-driven strategy, brand, and customer insight.