Global 
Germany 
35% organic growth in China
Eve helped Pandora unlock re-energized growth by uncovering insights about the Chinese market and identifying local adaptations of its global brand strategy.
35
%organic growth in China
43
%sell-out growth in China
Reigniting growth in a plateauing Chinese market
After entering the Chinese market, Pandora experienced satisfactory initial growth. However, five years later, management noticed a turning point in the business, including declining visits to owned stores. Online sales were growing only in line with competitors and were not enough to offset the decline in in-store traffic. As a result, there was a need to re-energize growth in China.
Repositioning through localized brand strategy
Eve provided an actionable Brand Strategy with actionable insights and a clear direction for how to regain momentum in China. We also identified high potential initiatives for short term improvement of growth, in areas such as communication, omni-shopping experience, assortment and marketing mix.
"Eve helped Pandora unlock new growth through repositioning, strengthening market relevance and driving 43% sell-out growth in China alongside 35% organic growth."
43% sell-out growth and 35% organic growth in China
Eve found that Pandora’s global brand strategy was highly relevant for the Chinese market and defined how it could be optimized to yield a higher growth. Local brand execution was evaluated to understand what will drive the brand into the desired position.
Storytelling through jewelry since 1982
Pandora is a global jewelry company founded in 1982. The brand is well-known for its commitment to craftsmanship, ethical sourcing of materials, and strong emphasis on storytelling and personal expression.
