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A revamped 360° brand experience
Eve guided Bangkok Bank through a brand-centric revitalization, anchored in purpose and guided by design.
Repositioning for southeast asia's evolving banking landscape
Bangkok Bank set out to refresh its identity and reposition itself for the evolving banking landscape of Southeast Asia. As customer expectations rise and satisfaction declines globally, banks face increasing competition from neobanks, fintechs, and big tech players redefining Customer Experience & Design standards.
Building trust through coherent customer experience
In this context, a strong, coherent Customer Experience is essential, one that reinforces trust and reliability while feeling modern, accessible, and seamless across all touchpoints. This was the ambition Eve partnered with Bangkok Bank to deliver.
Transforming a large-scale bank requires significant resources, specialist expertise, and close cross-stakeholder collaboration, supported by clear, business-driven prioritization to ensure an effective rollout.
"This redesign leaves a mark on the cityscape of Bangkok. In the urban cluttered environment, the simplicity of this design system stands out. The visual assets form islands of stability, creating a clear path for customers to engage and connect with Bangkok Bank."
Brand transformation across digital and physical touchpoints
A few months into implementation, Bangkok Bank has already brought the new brand experience to life across a wide range of touchpoints. The redesigned identity has been successfully rolled out across both digital and physical channels, from the mobile banking app and website to thousands of ATMs, renovated branches, and updated signage at the company’s headquarters.
One of southeast asia's largest banks
Bangkok Bank is one of the largest banks in Southeast Asia, offering a comprehensive range of financial services to individual and corporate clients, including banking, investment, and insurance products.
